Rory Yaadcore: "Live in love, everything starts there!"

Rory, you just played a set with both older & new roots. Would you play the same set in Jamaica?
Rory Yaadcore: "Yes, I would definitely play the same set in Jamaica. Although I prefer playing older roots."

We didn't know you in Europe until you released the sampler for Protoje's debut album a couple of years ago. What did you do before that and how did you come to work with Protoje?
Rory Yaadcore: "I used to run a clothing brand called Yaadcore and was the selector of a sound system called Bordaline, which split up a while ago. The whole stock of Yaadcore clothing was stolen so I was forced to change my direction. From then on I played as Yaadcore, first with an MC but a short time later I became a self entity. When I asked Protoje for a dubplate we hit of right away and everything after came naturally. I've been Protoje's DJ for a while now."

You released the 'Reggae Aroma' mixtapes last year, which are very popular in the reggae scene. It seems like you can gather all of the new generation artists together and that they love to work with you?
Rory Yaadcore: "Jah Works, I can't say it differently. It all comes naturally and we feel each other and have the same message to spread."

Does conscious music really make a difference in daily life in Jamaica?
Rory Yaadcore: "Yes it does, statistics show that in periods of time where roots music is more popular than gun-talk and slackness, the violence in Jamaica goes down. Music is so important for the people that it really gives direction to the general vibe on the island. We spread the message and hope people will use it in their daily life."

Recently you started organizing Dubwise, a cultural roots event in Kingston. Is there a big need for these kinds of events and what is the difference with other events?
Rory Yaadcore: "Dubwise is still very small, but I am confident that it can grow. There are very little roots events in Jamaica but I think it will come up more the next couple of years. The difference with other events is that we only play conscious, cultural tunes with a serious and mostly uplifting message. We create an authentic vibe where young and old can enjoy great music together."

Do you have a message for the Beljam reggae scene?
Rory Yaadcore: "Spread good music with great messages. Live in love, everything starts there!" Foto: Arsenic Entertainment